“If you sit still, you die.”
Taken out of context, this phrase seems a little dramatic. Ok. Very dramatic. And what does it mean? That if I keep sitting on the couch, bingeing Orange is the New Black, I’m going to die?
No, no. Of course not. Binge away. (The newest season is great. Seriously.)
When I was completing my degree in Strategic Communication, I took a Media Management class, and our professor taught us ten axioms to help us succeed in the business world.
Number three on the list was the above, that if you sit still, you die. The idea is that to remain successful in business, you and your business must be willing to evolve with the shifting market/economy.
The business landscape is always changing. So your amazing product that is selling so well now might not be doing so hot after your competitor comes out with a new, improved version.
Or maybe the economy takes a dive, and suddenly no one can afford your $2,000 dog house. (I’m sure it’s a great dog house, but I mean, Fido could settle for something a little more economical?)
And if your company doesn’t react as the economy plummets, or your competitor puts out a better product, you know what’s going to happen?
That’s right. Your sales are going drop. And you could be at risk of going out of business.
Because why wouldn’t people want the better, new product? Or the cheaper product?
It makes sense, right? Changing market = the need to respond to that change.
I had this in mind when I launched the Vintage Modern shop in November.
I can’t say the market or economy has suffered any drastic changes in the last eight months. But I have paid attention to what vintage goods are selling best, and I’ve reacted to that.
When I first launched, I had a small offering of used clothing, culled entirely from my own closet. There were some great pieces in there because not to brag, but maybe even more than home design, fashion is my thing.
But the clothing didn’t sell.
Admittedly, I was spending a lot more time promoting the furniture than the clothing.
But selling the clothing wasn’t happening. And I didn’t want to sit still. I wanted to pivot and focus on what was working.
So I removed the clothing from the website.
Will I revisit selling vintage clothing someday? Maybe. I’m not sure what the future will hold.
But I know I made the right decision for my business at the time. I didn’t sit still.
So unless we’re talking a Netflix binge, sitting still is not a good thing. It can prove incredibly detrimental to your business.
But if we are talking about bingeing Orange is the New Black, then by all means, pass the popcorn ‘cuz I’m not going anywhere.